How to create an email list

Chetachi Ezeagu
3 min readJun 21, 2021
a computer

What is an email list?

An email list is a list of email addresses used by an individual or an organization to send marketing material to multiple recipients and clients.

In simple terms, an email list refers to the total amount of email subscribers you have, which basically is a synonym to “the mailing list”, or “subscriber’s list”.

To create an email list, you must have something you are selling, be it knowledge, skills, books, digital products and even physical products.

Here are steps to take

1. Choose your email marketing provider. There are tons of options but the ones that I recommend are convertkit, getresponse, hubspot and mailchimp.

2. Set up your email marketing account. Sign up with your chosen email marketing provider and set it up

3. Create an opt-in form for your website or channel which you make use of in selling your products. Next you want people to be able to sign up to your list through your website or channel. In your form, describe in a few words what people can expect when they sign up. Make it engaging and fun. Whatever you do, don’t just say

4. Write your first newsletter. Before you start sending out random notes or shout out stuff you want to promote to your subscribers, think about how you can best serve them. You have a huge opportunity — responsibility, even — to provide value to your subscribers. When someone essentially says, “Hey, I like you enough to give you my email address,” you owe it to them to offer up everything you can to ensure that they make progress, stay informed, or are entertained. There are few things to consider before you write your newsletter. Things like; How often will you send it out? , What do you want to put into it? and finally write as if you’re talking to a friend.

5. Create a welcome message. Your welcome message is the first email your new subscribers will get automatically after they’ve signed up to your list and confirmed their subscription. Here first impressions absolutely matter. That’s why you should put some effort into your welcome message.

6. Design a freebie. People love getting freebies. Offering someone an unexpected gift is one of the quickest ways to form a bond with that person. And when that gift or freebie that you give someone who signs up for your email list happens to be totally awesome, beautiful, inspiring or helpful? Instant love and connection happens.

7. Create a landing page. When you have your amazing freebie, you want to promote it and show it to as many people as possible. That’s where a landingpage comes in. On your landingpage you introduce your freebie, tell people what they get, and give them the possibility to sign up for it. Nothing else! You share the link to this page as much as possible. Here are two examples to inspire you: https://canadaresidency68e9f.gr8.com https://bit.ly/3gLByzM

8. Drive traffic to your freebie. Now that you’ve created a kickass freebie — it’s time to GET IT OUT THERE! The worst thing you can do is spend days actually creating the freebie, and then not spend enough time promoting it!

9. Create a content plan. Having a plan is the key to consistency. First, brainstorm topics and look up upcoming events/products you want to promote. Next, plan your newsletters for the next 2–3 months so you’ll know about every event or update that’s coming up or promotions you can include in your emails.

10. Test, test, test .Take some time to test each email thoroughly before you send it out is super important. Read it at least twice and check all the links. Testing EVERYTHING is the secret of successful marketeers.

Note: Starting an email list will take a little time and effort, but it’s totally worth it if you’re serious about growing your biz. Surprisingly you can create an email list even if you have no products to sell. Imagine making 350k every month by applying the knowledge of email list without having a product of your own. Watch a free video on how you can do that https://moneymarketing72-0086e.gr8.com

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Chetachi Ezeagu

Chetachi ezeagu is a writer an investor and a business man